Heys Luggage’s Warranty Isn’t Worth Much

Heys Luggage’s Warranty Isn’t Worth Much

Update: An hour after I published this post, I received a voicemail from the last person I spoke to at Heys, asking me to call back to rectify the situation. I appreciate the gesture, and the response time is impressive. At this stage, I don’t want anything from Heys. I tried to go through the proper channels, and was given the run around. I would have liked to have been helped back then and not to have spent hours of my time corresponding with Heys representatives about it. At this point, I’m just sharing the story, and I’m not looking for any freebies. Hopefully, they help the next customer.

For Christmas in 2010, my parents gave me a luggage set from Heys Luggage, and I have used it ever since. Possibly the biggest selling point for my parents was the “Heys World Wide 7 Year Better Life Warranty.” It was important enough to them that they not only specifically mentioned it to me, but also gave me the paper receipts from the store where they bought it, telling me I should keep them, in case I ever needed to reference the purchase date.

I kept them, and one of the warranty cards from the luggage.

Testing the Warranty

A couple of years into using the luggage, one of the zipper pull tabs broke off. I had checked the bag with an airline and, when it made it back to me, the pull tab was gone. I checked the warranty, and it stated that it did not apply to “damage which occurs while the product is in the care of a third party including airlines.” Oh well. It didn’t really affect my use, anyway.

But last November, one of the zippers broke. The zipper that allows you to expand the bag. I went to close the zipper and it popped out. I remembered the warranty, pulled the card out of my files, along with receipts, and found that it had been purchased 6 years ago, to the month. Still a year left in the warranty!

Heys America and Heys USA

I contacted Heys America. They called me and suggested I try using pliers. I tried, but couldn’t fix it. After exchanging information, including photos of the damage and copies of the receipts, I was informed that this was not a Heys America product. It was Heys USA.

“Upon review of your luggage, I am sorry to inform you that your luggage is not our product,” said the email. “You purchased it from Heys USA. Firstly, let me clarify that I represent Heys America Ltd, based in Chicago. We are a completely separate company from Heys USA with no relationship or affiliation in ownership. Unfortunately, Heys USA no longer has the rights to sell Heys branded luggage.

“Heys America does not service Heys USA products. We do not have access to Heys USA parts. I apologize that I cannot assist you in this matter as your luggage is not under our warranty.”

Buy New Luggage, and Trust Us Again

The representative said that the best they could do was offer me a discount so that I could buy a new set of luggage, which would be covered by Heys America’s 5 year warranty.

But, as I explained to her, if the brand won’t honor my warranty with Heys USA, how can I put any faith in a 5 year warranty with Heys America? I understand licensing and how they had a previous licensee for the brand, and now have a new one. I can see how that complicates it, but certainly the brand itself, the main corporate entity that is Heys Luggage, would honor my warranty. Right?

So, I asked for a main corporate contact. No response.

I found the generic customer service contact for Heys International and wrote them. While they were apologetic, they repeated the same line. Heys USA out of business. They don’t service their products, and don’t have their parts.

At first, they tried to make it sound like they never had any affiliation with Heys USA which, of course, is inaccurate. After I pushed on this, I was forwarded to a different representative, who explained that, as was already clear, they switched licensees after one went out of business.

“Not Our Obligation”

There was one choice line in the final email that really stood out to me.

“Having said all that, in order for us to resolve your current situation, even though it is not our product and nor our obligation to do so, you can either have your luggage repaired at a local repair center at your expense or we can honor a discount of 50% to purchase a Heys International product from our online website.”

I declined their offer.

A Shell Game for Consumers

I completely understand how licensing works. An independent company made a deal with them to sell goods with the Heys brand on them. And then that licensee had a warranty. The licensee is gone, and now Heys International feels they don’t have to honor the warranty. I can see that perspective. I’m sure that makes sense to some.

But to consumers, it simply feels like a shell game, moving the responsibility from one party to another. Whatever the discount, how can you, in good faith, tell me that I should buy new luggage and trust that warranty, when you didn’t honor my warranty with the last set? The moment Heys USA folded, they should have come up with a plan for dealing with their customers. Or a better one. Because this one isn’t great. The warranty says that they will have the luggage repaired. That doesn’t seem like an impossible commitment to follow through on.

What does the “World Wide” in the “Heys World Wide 7 Year Better Life Warranty” mean? I don’t know.

I was reminded of this just recently when I went to use the straps in the luggage to secure my clothes, and one of the straps tore from the luggage interior and is now unusable. I didn’t bother to contact Heys.

My warranty period expires in 6 months.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

No Comments

Leave a Comment

Thank you for taking the time to read this post. If you would like to comment, I welcome you to do so. Please keep in mind that the atmosphere here is kind, respectful and work appropriate. If you can't disagree without being polite, this probably isn't the best place to comment.

I'm probably more strict as far as advertising goes than other sites you've commented on. If you aren't sure if something is OK, please contact me privately (rather than in the comments) or read the full Comment Guidelines. Participation constitutes acceptance of the guidelines.