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FedEx, one of the 50 largest companies in the world according to Fortune, was looking to train their people on the successful management of online communities, so that they could then be empowered to deploy those strategies in and outside of the organization.

I developed curriculum and presented on the business value of community, the fundamental considerations behind whether or not you should develop an online community, the tenets of successful communities, and the characteristics of a good community facilitator. Beyond my presentation, the curriculum I created was then utilized by FedEx as part of their internal training programs.