American Cancer Society Lifts Video Content Without Attribution

My friend Jake McKee points out the American Cancer Society’s lifting of video content created by mutual friends of ours, Lee and Sachi LeFever of Common Craft (they are behind the great and popular Paperworks videos). Without saying more, I’ll just point to the videos. First, here is “Social Networking in Plain English” by Common Craft, released last June.

Cool video, right? OK, and here is the video by the American Cancer Society, titled “SocialConnect.org”.

Wow… something’s a little fishy there, for sure. Excusing the fact that the video is of a visibly lower quality to the one created by Lee and Sachi and, beyond the lifting of the script (I love how, in both videos, you know Bob, lol), a bigger problem is the complete lack of attribution or any mention at all of Common Craft.

I agree with Jake when he says that non profits have to play by the rules, too. I do this on my forums. Our guidelines apply to everyone… for profits, non profits, personal websites, major corporations… everyone plays by the guidelines.

I mean, it’s cool that they are getting online and that they are using video and Twitter and whoever is helping those with cancer is cool with me, but that doesn’t mean it’s OK to do this sort of thing. From reading their Twitter, it looks like they were at SXSW Interactive. So were Lee and Sachi! I met up with them. They apparently launched this site at SXSW. How cool would it have been if they would have have reached out to Common Craft before then and brought them on board (even to just get their blessing) and then involved them in the actual launch? That would have brought them more press and would have been an awesome way to kick it off. Instead, we have this.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

4 Comments

Lee LeFever

about 12 years ago

Thanks for the post, Patrick. I did have a conversation with one of the American Cancer Society folks at SX and, if I remember correctly, he mentioned a video they had done - but I didn't see it at the time. I would have loved it if they did a similar video, but created their own version with their own script. We see these often and have no problem with them, or any reason to have a problem. However, I agree that taking direct quotes and not providing attribution is a bit much.

Reply

Patrick

about 12 years ago

Definitely, Lee. No problem. Patrick

Reply

David J. Neff

about 12 years ago

Hey All, This is David J. Neff and I work over at the American Cancer Society. I would like to apologize to Lee and let you all know we will be taking the video down for some re-tooling. (Is that a word?) We went in today and changed the CC as well as giving credit to Lee and his peeps over at Common Craft, but have still chosen to take it off the site for now. I also emailed Lee this weekend about this very subject. Hopefully you will check out the site more (SharingHope.TV) and see what other uses for community we are doing, when it comes to helping people with cancer. Sorry I missed you all at SXSW as I presented as well. Thanks, David

Reply

Patrick

about 12 years ago

Dear Mr. Neff, Thank you for commenting. I appreciate what you've done. I will have a follow up post shortly. Thanks, Patrick

Reply

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