Matchbox Twenty Offers USB Bracelets at Concerts

I was just reading the latest issue of Billboard where I saw a small article noting something that Matchbox Twenty has been doing on their tour.

While they are performing a show, they do a soundboard recording of it. After the show, this recording is placed onto a USB drive that closes into the shape of a wristband. And then they offer them up for sale. So, fans can buy the audio from the show that they just listened to. This is a wonderful idea along the lines of my desire to buy performance .mp3s after watching the performance. All big tours should be doing this. It’s a great new revenue stream with little downside that I can see. I’d love to see all major performances offer something like this.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.


Bryan Downing

about 13 years ago

This idea is WAY cool.


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