Bumping Up AdSense: Has It Been Worth It?

I wrote about it and wrote about it and wrote about it and now that I am a ways in, I’ve been considered whether or not it has been worth it. I’m not exactly sure, but I think it has been, just barely.

The fact of the matter is that when you bump AdSense up in your chain – when it’s at the top of your chain – you serve little else. BURST!, FastClick, Casale, RIghtMedia and HDM are getting virtually nothing and, as such, they are making me virtually nothing (we’re talking all combined in the single digits – that type of nothing – nothing nothing). Am I making more now than I would if I had AdSense lower in the chain? As I said, I think so. Barely.

I was thinking that there may be a way to do both – in a way – to give AdSense it’s own spots, etc. But, there just isn’t that much real estate on my pages that I am comfortable with (without it taking away).

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

No Comments

Leave a Comment

Thank you for taking the time to read this post. If you would like to comment, I welcome you to do so. Please keep in mind that the atmosphere here is kind, respectful and work appropriate. If you can't disagree without being polite, this probably isn't the best place to comment.

I'm probably more strict as far as advertising goes than other sites you've commented on. If you aren't sure if something is OK, please contact me privately (rather than in the comments) or read the full Comment Guidelines. Participation constitutes acceptance of the guidelines.