More AdSense = Less Defaults

I didn’t realize this would happen, but I should have as it’s not any big shock/unexpected. Since making AdSense my number 2 ad network behind Tribal Fusion (which only affects one site, so you basically have AdSense as my top ad network on my sites), I have dramatically cut my impressions on networks I had farther down my chain, such as BURST!, FastClick, Casale, etc. Dramatically. Very little going to them anymore. We’ll have to see how this affects my overall revenue. If I make more then what I made before, which is ultimately possible, it’ll be fine… but, it may lead to me getting kicked out of these other networks, I daresay.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

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