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Archive for December, 2011

Some Thoughts on the Ocean Marketing Story

Wednesday, December 28th, 2011

As I read through all of this Ocean Marketing stuff, a few thoughts came to mind that I wanted to share.

The situation reminds me of my own story about Sports Legends Challenge. The more I read about Paul Christoforo and, especially, his follow up messages and everything that he has said after the blow up, it sounds similar. He gives off the impression that he’s not sorry – he’s just sorry he got caught. SLC was the same way.

It’s the classic marketer or PR mistake. This person is unimportant, let’s ignore him or put him down. This person is important, let’s treat him very well. Eventually, that will burn you. (more…)