Patrick O'Keefe

Back in June, I mentioned how I had submitted or was included in a few proposals for Blog World Expo 2009. Today, they released the schedule and I’m happy to say that I will be speaking at the even (I’ll be doing a book signing for “Managing Online Forums,” as well, but that is not yet scheduled).

On Friday, October 16 at 5 PM in Room 288, I’ll be participating in the “Social Media: What’s Not to Like” panel, which also features Amber Naslund; Director of Community at Radian6 and blogger at Altitude Branding, Wayne Sutton; Partner at OurHashtag and blogger at SocialWayne.com and Robert Scoble; Managing Director at Building43.com at Rackspace and blogger at Scobleizer.

Here is the description we came up with: We love social media. It’s helped us meet new people, to further our careers and even to speak at this conference. But, that doesn’t mean it’s all sunshine and roses, either. There are tactics and social trends that, frankly, worry us because we want social media to grow and for more people and companies to participate.

Beyond just worrying us, though, they can hurt your brand, scare people away and damage your relationships. From the mob mentality to self entitlement, we’ll tackle some of the most troubling and how you can avoid them.

And the takeaway: A better understanding of the social media landscape and how to participate with respect toward others, while also having a beneficial experience, both personally and professionally.

A big thank you to everyone at Blog World (Rick Calvert, Dave Cynkin, Jim Turner, others) for having me. It should be a ton of fun. If you want to come, you can use the discount code IFROGGYVIP for 20% off. I look forward to seeing you there.

This entry was posted on Friday, August 14th, 2009 at 12:20 pm and is filed under Business and My Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.