Comments on: Sports Legends Challenge is Engaging in a Despicable Online “Marketing Campaign” Relying on Lies and Spam (Presented by PokerNews and Absolute Poker)

By: Quick and Easy Guide to Company and Brand Engagement on Communities You Don’t Own » ManagingCommunities.com

Thu, 13 Jan 2011 16:50:59 +0000

[...] However, if you aren’t provided a signature, you do need to identify yourself in some way. Be brief, but do so. The importance of being up front and honest about your affiliations cannot be overstated. [...]

By: Upcoming Speaking Engagements in Atlanta, Greensboro (NC), Las Vegas and Raleigh » Patrick O'Keefe

Sat, 07 Aug 2010 01:07:58 +0000

[...] Media Marketing.” It stems from my experiences with unethical social media marketers, like Sports Legends Challenge and others. Joining me on the session is a team of veterans that I respect: Brandon Eley, [...]

By: Upcoming Speaking Engagements in Atlanta, Greensboro (NC), Las Vegas and Raleigh » ManagingCommunities.com

Sat, 07 Aug 2010 00:56:43 +0000

By: It’s Easier to Ask Forgiveness than it is to Get Permission? Not on Forums » ManagingCommunities.com

Fri, 23 Apr 2010 18:58:22 +0000

[...] big, we’ll go legit.” That’s a poor, unethical way to do business. That’s the way Sports Legends Challenge was going. One might also consider YouTube and many music start-ups in this vein, [...]

By: Gry dla dziewczyn

Gry dla dziewczyn — Sat, 19 Dec 2009 16:32:05 +0000

yaa, I totally agree with Linda M
btw I realesed it too that most of comments was writing on twitter, you must have looooots of followers. Marry Christmas! :)

By: Patrick

Patrick — Sat, 10 Oct 2009 14:29:46 +0000

That’s an interesting dynamic on this conversation, jonc. Though bloggers are most often the target of the discussion in regard to the new guidelines, one wonders how they might affect people who are spamming. Not that most spammers would care, of course.

By: jonc

jonc — Sat, 10 Oct 2009 12:35:02 +0000

if a paid employee was blogging or pumping up the event, there are likely some FTC issues under their new guidelines for such –
The Federal Trade Commission revealed revised guidelines regarding endorsements and testimonials today. Bottom line: any and all endorsements must be revealed, whether it’s from a celebrity or a journalist or whathaveyou.

— Cost of fine for infringing on these rules: up to $11,000.

— “Material connections” (payments or free products) given by advertisers to endorsers that consumers wouldn’t expect must be disclosed.

FTC put bloggers on notice that they could incur an $11,000 fine if they receive free goods, free services, or money and write about the goods or services without conspicuously disclosing their “material connection” to the provider. The FTC guidelines extend even to Facebook and Twitter posters.

By: Patrick

Patrick — Tue, 15 Sep 2009 21:04:31 +0000

Thanks for the comments, all.

Ms. Dow, yeah, it’s tough, that’s for sure.

Patrick

By: Linda M. Dow

Linda M. Dow — Tue, 15 Sep 2009 19:25:53 +0000

Hello, I am not a sports fan, nor a member of your forum community, but I sense the trouble with this type of dishonesty. It is almost like we have to code these seemingly random, ‘public’ spams with a little tiny “This is an Advertisement”, like they (used to?) have to do in the photo ads. There is just no substitute for real people is there?

By: Georgia Girl

Georgia Girl — Sat, 12 Sep 2009 02:19:15 +0000

Wow, looks like I totally dodged a bullet. I interviewed to be the assistant for the SLC CEO last year. He offered me the job but after some consideration, I turned it down. I had a bad feeling about it then. Glad I followed my gut.