The Difference Between Digg and StumbleUpon (or Yesterday Was the Biggest Traffic Day in the History of This Blog)

Yesterday was the biggest traffic day in the history of this blog. Or, at least, since I started using StatCounter to track statistics in October of 2005. That goes for both pageviews and unique visitors.

Why? Because, as far as I can tell, Colin Temple Stumbled it. And then a couple of other people did it. But, I’m guessing that Colin’s individual stumble set it off. Thanks to him for the Stumble.

81.02% of unique visitors on this record setting day came from StumbleUpon directly. I appreciate the traffic, but I also have a larger point.

Theoretically, one person really set this off and then 5 other people Stumbled it later (myself included). Let’s compare this to my MySpace post last week. That post reached 56 Diggs. Yet, totaling two days worth of traffic (the day it was posted and the next day), Digg sent me about 30% of the traffic StumbleUpon did in 6 hours. And maybe half of that was within like 10 minutes of it being Stumbled.

And therein lies the power of StumbleUpon. It only takes one person, maybe two, to get you some decent traffic. Digg, meanwhile, it would have taken seemingly 150 or more people to get me the traffic that that Stumble brought me. This isn’t exactly a new point – I’ve seen others say it before – but I thought I would repeat and re-enforce it since I was Dugg and Stumbled within such a short period of time. Pretty interesting.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

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