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Google Analytics vs. StatCounter

I’ve been a user of StatCounter for quite a while, but I’m testing out Google Analytics on a couple of sites to compare numbers, features, etc. since a lot of people like GA and it is free where I am paying for StatCounter.

I noticed that on one of my site’s pageviews are about the same, but uniques are much less. And then, on the other, pageviews are less and uniques are much less. Not sure how to explain this. Either StatCounter is inflating it or Google Analytics is missing some. Both JavaScripts are on the same pages.

I also have my unique setting on StatCounter set to 24 hours, meaning you can only count as a unique once in a 24 hour span. So, kinda weird. Not sure which numbers to trust. I’m thinking some of the pageviews could potentially be a sort of cache issue, maybe? (Don’t know if that makes sense). But, the uniques, I can’t figure.

Besides that, though:

GA Pros: Much, much nicer interface and stats organization. Free.
SC Pros: Good customer service. Live tracking.

So, I’m thinking about it…

This entry was posted on Sunday, May 25th, 2008 at 9:59 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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