Matchbox Twenty Offers USB Bracelets at Concerts

I was just reading the latest issue of Billboard where I saw a small article noting something that Matchbox Twenty has been doing on their tour.

While they are performing a show, they do a soundboard recording of it. After the show, this recording is placed onto a USB drive that closes into the shape of a wristband. And then they offer them up for sale. So, fans can buy the audio from the show that they just listened to. This is a wonderful idea along the lines of my desire to buy performance .mp3s after watching the performance. All big tours should be doing this. It’s a great new revenue stream with little downside that I can see. I’d love to see all major performances offer something like this.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

1 Comment

Bryan Downing

about 12 years ago

This idea is WAY cool.

Reply

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