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Matchbox Twenty Offers USB Bracelets at Concerts

February 17, 2008

I was just reading the latest issue of Billboard where I saw a small article noting something that Matchbox Twenty has been doing on their tour.

While they are performing a show, they do a soundboard recording of it. After the show, this recording is placed onto a USB drive that closes into the shape of a wristband. And then they offer them up for sale. So, fans can buy the audio from the show that they just listened to. This is a wonderful idea along the lines of my desire to buy performance .mp3s after watching the performance. All big tours should be doing this. It’s a great new revenue stream with little downside that I can see. I’d love to see all major performances offer something like this.

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This entry was posted on Sunday, February 17th, 2008 at 12:08 pm and is filed under General and Random. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Matchbox Twenty Offers USB Bracelets at Concerts”

  1. February 25th, 2008 at 6:39 pm Bryan Downing says:

    This idea is WAY cool.

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