AdSense Posts Optimization Tips for Forums

Over at Inside Adsense (the official AdSense blog), they’ve posted some tips for optimizing your AdSense ads on your communities. Nothing too new to any of us who have been doing it for very long, but still, it’s nice to see them write something focused to forums. Lately, I have been pondering the side bar ad. Anyone tried it? How did it do? DId it look alright? I tried placing ads below the first posts and performance hasn’t been good – simply not worth having ads there. I’m trying Chitika there now on my two largest sites. Nothing too great to report just yet.

When I get some time, I plan to move some things around. Maybe place Chitika ads below AdSense ads on pages where it looks good (mainly where I have 468×60 banners as skyscrapers would just take up too much space in that). Also, I’m planning to move link units around as I got some code over at phpBBHacks.com (see the Chitika ads there?) that allows me to make it so that ads will only be displayed on certain pages and I can put them in overall header. Previously, I couldn’t do that because it would display them on all pages, including pages that Google doesn’t want them on (sign up pages, etc.). So, I’m hoping that’ll result in improved performance.

Via Darren Rowse.

Patrick O'Keefe

Managing online communities since 2000, I publish a collective of websites known as the iFroggy Network. I wrote the book Managing Online Forums and, as a public speaker, have presented for organizations like CNN, institutions like Australian National University and conferences like SXSW. More about me.

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