Ad blocking is despicable.
Saturday, February 26th, 2005As a webmaster and a person who would like to earn a living from his websites one day, I place advertisements on my sites. I personally believe in doing things a certain way, which includes serving unobtrusive ads. So, I serve a few graphic/banner ads and some text link ads and that is about it. I don’t serve popups, invues, interstitials and the like. However, I understand that some webmasters serve those types of ads and that is their right, I am fine with it.
I understand popup blocking. I don’t agree with it. But, I understand it and it is forgivable. I don’t feel visitors have the right to block ads. They have the right to protect their computer from harmful things that would seriously alter the function of their computer – but that is not ads (or all/most ads), nor is it cookies. If a site serves ads I don’t like and I feel that visiting the site is not worth seeing them – I don’t visit the site. That is my right.
You cannot block all ads because a few are bad. Good sites don’t display ads that are bad in this way. You shouldn’t visit sites that serve you these types of ads. You shouldn’t penalize good sites because of bad sites, anymore than your boss should cut your pay for your co-worker falling asleep at the job. I only serve ads from reputable ad networks. These include Tribal Fusion, BURST! Media, FastClick, Casale Media and Google AdSense. I am a “good site” as most appropriate (read: non illegal, non porn, etc.) content sites are.
Worse than blocking popups are people who are blocking ads displayed right on pages. This is horrendous. Despicable. Disrespectful. Comparable to theft. How would you like it if you didn’t get paid for doing your job? There is simply no excuse for blocking ads that are displayed on pages. If you do this, don’t visit my sites. I want visitors and I work for visitors – don’t get me wrong – but I don’t want visitors with such a disregard for everyone else in the world. I don’t want anyone that selfish, that disrespectful. Whether it is Yahoo! or me, many websites need to make money. That is one of my goals in this. I want to do things the right way, I want to build quality properties that I can be proud of and I want to make money. I spend too much time on my network not to. If I had to get a job, my network would suffer greatly. This is a full time job. Like your job or any other job and I will need to support myself. Everyone should care about that or at least understand that not blocking ads on pages is a basic common courtesy, a basic sign of respect, of appreciation for the fact that the site exists.
If you visit a site, you should look at – or at least tolerate – their ads. Your choice is not to visit the site with or without ads – your choice is to visit the site, or not visit the site at all.




